Brand new image, powerful launch: SUNDI Game showcases its new controller at the Hong Kong Global Sources Electronics Fair

The Global Sources Consumer Electronics Show was held in Hong Kong from April 11th to 14th, 2023, as scheduled. The Global Sources Hong Kong Fair is one of the most highly anticipated B2B trade and procurement events in Asia. It is held at the Asia International Exhibition Hall in Hong Kong every April and October. The exhibition brings together a large-scale procurement event from the high-quality consumer electronics industry and is held concurrently, creating a one-stop procurement platform for global buyers.

From April 11th to 14th, 2023, the Global Sources Consumer Electronics Exhibition was grandly held in Hong Kong, attracting the attention of the global industry. SUNDI Game made a grand debut with a brand-new image, becoming a striking feature at the exhibition. Its newly designed multiple game controllers, with outstanding industrial design, exquisite craftsmanship and forward-looking functional experience, received continuous inquiries and praise at the exhibition stand. This not only significantly enhanced the international exposure of the brand, but also successfully reached cooperation agreements with many overseas strong distributors, marking a solid step forward in SUNDI Game’s global strategy.

A brand new image, interpreting the brand’s commitment to evolution.

Upon entering the SUNDI Game booth, the first thing that strikes you is the complete upgrade of its brand visual system. The new logo design is simpler, sharper, and more technologically dynamic. The booth layout centers around the brand’s new main color scheme, integrating lighting and interactive experiences to create an immersive, futuristic gaming space. This is not just a change in appearance; it clearly conveys to the industry SUNDI Game’s determination to transform from “manufacturing” to “intelligent manufacturing” and a deeper focus on “branding.” The new brand story and positioning, focusing on “providing global players with an immersive control experience that exceeds expectations,” attracted a large number of professional visitors.

Masterful Craftsmanship: New Game Controllers Captivate Professional Clients

The highlight of this exhibition was undoubtedly SUNDI Game’s newly launched series of game controllers. The product line covers everything from entry-level to professional competitive gaming, compatible with multiple platforms (PC, mobile phones, consoles, etc.), meeting the needs of users across different market segments.

Design Innovation: The new controllers feature a more ergonomic, streamlined grip design, with a refined surface treatment process that provides excellent anti-slip and comfortable handling. The button layout has been optimized, and the trigger travel and feedback have been meticulously tuned.

Technological Upgrades: Some high-end models incorporate Hall effect joysticks, fundamentally eliminating the drift problems that can occur with traditional potentiometer joysticks, significantly extending their lifespan.  Features such as micro-switch buttons, programmable back buttons, and customizable RGB lighting effects further demonstrate their professional positioning.

Superior User Experience: The on-site demo area was bustling with activity. Distributors and professional buyers from Europe, the Middle East, and Southeast Asia personally tested the products and universally praised the precise control response, excellent grip, and solid build quality. Many customers stated that SUNDI Game’s new controllers possess the quality and design to compete with top international brands, while offering a more compelling price-performance ratio.

Fruitful Results, Global Cooperation Enters a New Stage

The four-day exhibition was a rewarding journey for SUNDI Game. The new brand image and superior product quality created a powerful attraction.

Significant Increase in Brand Exposure: The booth received hundreds of professional buyers and industry professionals from over 50 countries and regions worldwide, resulting in an unprecedented increase in brand awareness within the international consumer electronics procurement circle. Several industry media outlets conducted on-site reports and interviews.

Frequent Signing of Cooperation Agreements: During the exhibition, the SUNDI Game business team conducted in-depth discussions with dozens of potential distributors from Europe (Germany, the UK, Poland, etc.), North America, the Middle East, Southeast Asia, and Latin America. Thanks to excellent product capabilities and a clear brand strategy, preliminary agency or distribution agreements were successfully reached with several overseas distributors with extensive channel resources, laying the foundation for products to enter mainstream local retail channels. These collaborations not only mean increased orders but also represent key milestones in SUNDI Game’s construction of a global sales and service network.

Invaluable Market Insights: Direct communication with global customers provided SUNDI Game with valuable first-hand market information and product feedback, which is of great significance for guiding future product development directions and regional market strategy formulation.

Looking Ahead: Continuous Cultivation, Shaping an International Brand

The successful appearance at the Hong Kong Global Sources Electronics Show is an important milestone in SUNDI Game’s brand upgrade journey. It announces to the world that SUNDI Game is no longer just a product manufacturer, but a new brand force with a clear vision, innovative design, and powerful product capabilities.

Through the exhibition, SUNDI Game not only gained orders and collaborations but also confidence and direction. In the future, SUNDI Game will continue to adhere to innovation-driven development, deeply cultivate product research and development and user experience, and accelerate the layout of overseas markets and brand building, striving to bring more high-quality, high-performance gaming peripherals to global players and write its own brilliant chapter on the broad international stage.