A Promising Encounter, Dialoguing for the Future: SUNDI Brand Shines at the 2024 Dubai AES Consumer Electronics Exhibition

【AES Home Appliances and Consumer Electronics Exhibition】covers multiple popular countries and regions around the world, gathering over 100,000 professional buyers from the industry. It is a data-driven digital professional exhibition that integrates overseas business opportunity exploration, innovative product overseas display, precise customer matching, and commercial trade cooperation. It serves as a professional exhibition platform that helps enterprises expand into new markets overseas.

From December 17th to 19th, 2024, the spotlight of the global consumer electronics industry converged at the bustling Dubai World Trade Center. The annual AES (Arabian Electronic Show) consumer electronics exhibition grandly opened here, bringing together cutting-edge technologies, innovative products, and industry leaders from all over the world. The renowned Chinese gaming peripheral brand SUNDI made a grand debut with its newly upgraded gaming controllers and a series of accessories. Not only did it showcase its top-notch product capabilities, but also through in-depth interactions with global industry leaders, it successfully established valuable strategic connections and cooperation opportunities, vividly demonstrating the brand’s unwavering pursuit of “excellence” to the world.

Cutting-edge stage, outstanding performance

Dubai, as a global trade and innovation hub connecting the East and the West, the AES Consumer Electronics Exhibition has always been an important gateway for brands to enter the Middle East and even the global market. This time, SUNDI has meticulously planned its booth, with a design that combines a sense of technology and futurism. Through vibrant brand visuals and immersive experience zones, it quickly captured the attention of a large number of visitors. This is not merely a product showcase; it is also a declaration of SUNDI’s global strategy for the brand to advance deeply into key regional markets, demonstrating its ambition to establish a presence in the Middle East and extend its influence globally.

Innovative new product, defining the art of control

The core highlight of the exhibition stand is undoubtedly the latest flagship gaming controller and the series of high-performance gaming accessories launched by SUNDI.

Handheld Controller Evolution: The new gaming controller, while retaining the classic ergonomic design, has adopted more advanced materials and surface treatment techniques, providing an unparalleled grip experience. Its core features include the “Super Sensory Sync” technology independently developed by SUNDI, which enables nearly zero-latency signal transmission and more precise joystick and trigger responses, meeting the strict performance requirements of hardcore players and professional gamers. The addition of innovative functions such as customizable weight, modular components, and intelligent tactile feedback has taken personalized experience to a new level.

Ecological Accessories Unveiled: Alongside these, there are also specialized accessories specifically designed for various gaming scenarios, such as professional-grade headphones, multi-platform charging stations, and portable storage solutions. Together, they have created a complete and high-quality SUNDI gaming ecosystem, demonstrating the brand’s in-depth understanding and comprehensive consideration of players’ full-scenario needs.

Leadership Dialogue, Connecting Global Opportunities

For SUNDI, this exhibition went beyond a routine product promotion. It was instead a valuable platform for dialogue and learning with the top forces in the global industry.

In-depth industry exchange: The SUNDI team actively held a series of fruitful meetings with top distributors, retailers, e-sports organizations, and technology media leaders from Europe, North America, the Middle East, and Asia. Both sides conducted in-depth discussions on product trends, market dynamics, channel strategies, and future technological cooperation directions.

Establish strategic connections: Through precise and professional communication, SUNDI not only strengthened its relationships with existing partners, but also established preliminary cooperation intentions with several influential new partners. These valuable connections have laid a crucial foundation for SUNDI to optimize its supply chain globally, expand its sales network, and enhance its brand influence.

Absorbing cutting-edge wisdom: Participating in industry forums and seminars also enabled the SUNDI team to gain the latest insights from the international market. These first-hand feedbacks and insights will serve as vital nourishment for driving continuous product innovation and upgrading of services.

Strive for excellence, without end.

The successful appearance at the AES exhibition in Dubai was a perfect embodiment of the brand philosophy of SUNDI. From every detail of product development, to every thoughtful aspect of the exhibition booth design, and to every professional interaction during business negotiations, all of these demonstrated SUNDI’s profound understanding and unwavering pursuit of the word “excellence” – it is not only about creating top-performing products, but also about building a trustworthy brand reputation, establishing mutually beneficial global partnerships, and continuously providing users with delightful experiences.

During this trip to Dubai, SUNDI not only showcased the quality and innovation capabilities of Chinese manufacturing to the world, but also gained the trust and cooperation keys leading to the future. Looking ahead, SUNDI will continue to uphold its pursuit of excellence as its core principle, deepen its global layout, and with more innovative products and more comprehensive services, work together with global players and partners to embark on a new chapter in interactive entertainment.